It names Fairlife as well as Mike and Sue McCloskey, owners of Fair Oaks Farms in northwest Indiana where the alleged abuse took place, as defendants. 525 East Cotati Avenue, Cotati, CA 94931 Fairlife milk faces potentially massive class action lawsuit in the wake of alleged cow abuse at ... 11-26. The Animal Legal Defense Fund released the second in a series of white papers — COVID-19 and Factory Farming —providing policy recommendations to address industrial animal agriculture’s role in our heightened risk for zoonotic diseases outbreaks, like COVID-19, and its potential to be the source of the next global pandemic. What court is the lawsuit filed in: The Judicial Panel on Multidistrict Litigation consolidated multiple lawsuits in the U.S. District Court for the Northern District of Illinois. CHICAGO, IL — Two federal lawsuits have now been filed following the explosive video showing the abuse of animals at one if Indiana's most significant agritourism operations. Four dairy workers were fired and three charged with animal cruelty, according to … by Anna Starostinetskaya. The Animal Legal Defense Fund is a 501(c)(3) nonprofit organization. “Humane washing” is the practice of making a misleading claim about the treatment of animals or the conditions in which they are born, raised, or killed. Animal Legal Defense Fund v Hormel Foods Corporation, Looking for case and legal resources? Coke’s Milk Product Fairlife Faces Lawsuits, Boycotts After Animal Abuse Video. Fairlife CEO Mike Saint John said the company has discontinued milk deliveries from Fair Oaks Farms. Both lawsuits also name Fair Oaks' owner, Mike and Sue McCloskey, who are the co-founders of Fairlife. For intellectual property information and terms of use, visit our Intellectual Property Terms of Use page. Fairlife Milk Products In June 2020, a class-action lawsuit was filed against Coca-Cola for allegedly falsely advertising that Fairlife products contain milk from cows that are treated ethically, humanely, and with an “extraordinary” amount of care and the farming practices used are environmentally sustainable when, according to plaintiffs, the cows are routinely abused and mistreated. However, this marketing and the profits the company gained from them are fraudulent, according to Schwartz and Vitiello. Undercover investigations on factory farms and slaughterhouses have brought severe animal abuses to light in recent years. Fairlife milk products are available nationwide. Fairlife was launched in 2012 as part of a joint venture by the Coca Cola Company and Select Milk Producers. The Animal Legal Defense Fund joined forces with multiple law firms to bring a class action lawsuit against dairy company Fairlife alleging deceptive marketing practices. These videos show the abuse at Fair Oaks Farm is not anomalous, as Fairlife has argued. Help animals win the legal protections they so desperately need and deserve, and ensure they have an advocate in courtrooms and legislatures across the country. Animal Legal Defense Fund, National Headquarters In November 2019, the Animal Legal Defense Fund joined forces with multiple law firms to bring a class action lawsuit against Fairlife LLC, an Illinois-based dairy company owned by Coca-Cola and Select Milk Producers, Inc. Once the cows stop producing sufficient milk, they’re transported to slaughter. Video shows malicious acts of violence toward cows, gross neglect of calves, Dairy Farmers of America supplier caught on video, prompting lawsuit, How False Advertising Lawsuits Help Animals, False Advertising: How to Protect Animals by Litigating for Consumers 2019, New White Paper Offers Policy Recommendations to Combat Zoonotic Diseases and Pandemic Risk from Factory Farming, Lawsuit Filed After Investigation Exposes Animal Cruelty at Dairy Farmers of America Supplier, Kate Mara and the Animal Legal Defense Fund Expose Animal Cruelty at Dairy Farm, Challenging Tillamook’s Deceptive Advertising, Challenging Trader Joe’s Misleading Egg Carton Labeling, Challenging Hormel’s Deceptive Advertising Practices: Natural Choice®. By Elaine Watsoncontact. It's delicious and nutritious and much more than milk. June 13, 2019 Fairlife Milk — which used milk from Indiana's Fair Oaks Farms up until last week — was hit with the lawsuits filed in Chicago, where Fairlife is headquartered, on Tuesday and Wednesday. Humane washing efforts can range from using terms like “natural” or “responsibly raised” on labels or in marketing, to the imagery on product labels or in video advertisements showing animals in picturesque green pastures (when they are actually warehoused in dark buildings) — to multimillion dollar, multi-platform marketing campaigns misrepresenting products from animals raised on large factory farms as “local” food coming from “family farms.”. Copyright 2020 Scripps Media, Inc. All rights reserved. Chicago attorney Amy Keller, who represents Salzhauer in the lawsuit, said the potential class could include “millions and millions” of consumers who paid a premium for Fairlife milk. Why this case is important: Increasing public concern regarding the treatment of animals raised for food has led to a phenomenon called “humane-washing” where companies induce conscientious consumers to buy products based on false promises of “better” animal treatment. Our EIN number is 94-2681680. As consumers become more aware of the cruelty in factory farming, demand grows for animal products produced in less abusive conditions. The suit states FairLife is advertised as dairy milk that is produced in safe and humane conditions for the cows. Sales have grown by double digits each year, including 42% in the first quarter of 2019 . Betting on a premium milk product, Coca Cola hoped that Fairlife would be a significant driver of sales growth. A class action lawsuit claims that Coca-Cola and its milk brand Fairlife LLC subjects cows to “horrendous animal abuse.” In early June, footage from Fairlife’s Fair Oak Farms in Indiana was released by the Animal Recovery Mission group. The lawsuit, filed Tuesday in Chicago federal court by a California man who was a consumer of Fairlife milk, seeks class-action status. (707) 795-2533 | info@aldf.org Coca-Cola and Fairlife have addressed animal abuse that occurred at Fair Oaks Farm, a supplier for Fairlife, after a video of employees abusing cows was … The brand is … Consumers who care about animal well-being relied on Fairlife’s representations and paid a premium for milk that they believed came from cows who had a higher standard of living and were not abused. Editor’s note on the Fairlife Vanilla Core Power Protein Shake Lawsuit: This piece is written about the recent Fairlife Vanilla Core Power Protein Shake Lawsuit. At this time, one of three suspects wanted in connection with the alleged animal cruelty at Fair Oaks Farms has been arrested. ... Coca-Cola launched Fairlife products in 2015 as a "premium" line of milk. fairlife Launches Dairy, Lactose Free Coffee Creamers Branching out from their signature ultra-filtered milk products lineup, fairlife is stepping into the dairy coffee creamer arena. The Fair Oaks Farms class action lawsuit was filed by Andrew Schwartz and Alice Vitiello who say they purchased the milk on multiple occasions at least in part because it is advertised as being produced in a way that is humane to animals. View Resources. Chicago-based high-protein milk brand Fairlife has been hit with two proposed class action lawsuits alleging deceptive marketing practices following the release of a … The lawsuit, filed Tuesday in Chicago federal court by a California man who was a consumer of Fairlife milk, seeks class-action status. The lawsuits have accused the company of fraud for claiming their cows received 'extraordinary care.' These abuses are systemic and are not isolated incidents. The lawsuit alleges deceptive marketing practices designed to “humane-wash” Fairlife’s products. Animal Recovery Mission, the animal rights group that first released video showing Fair Oaks workers abusing calves at the farm, released the following statement to RTV6 after receiving word that Fairlife was facing a class action lawsuit: Fairlife Milk put out a public statement on their website on Tuesday, where they mentioned nothing about the lawsuits filed against them. Abuse is built into the factory farm model, and virtually all animal products sold in stores come from factory farms. A class action lawsuit claims that Fairlife LLC, owners of Fair Oaks Farms, abuse their dairy cows, contrary to the advertisements on their milk products. Fairlife, stylized as fa!rlife, is a brand of ultrafiltered milk distributed in Canada and the United States by The Coca-Cola Company.The milk comes in four varieties: reduced fat, chocolate, fat-free, and whole milk. A second, extended video was released by ARM on June 7, 2019, showing more footage of abuse at Fair Oaks Farm. Milk-Drinker Sues Fairlife for Defrauding Consumers with Humane Dairy Claims The major milk brand faces a potential class-action lawsuit after Animal Recovery Mission finds rampant abuse at its dairy farm that squarely contradicts its “extraordinary animal care” label claims. The Fairlife milk class action lawsuit goes on to say that Fairlife knows this about consumers, and charges a premium for its milk, based on the representations. Fairlife Dairy is facing a new lawsuit after employees were seen abusing calves and cows in undercover footage. Chicago-based Fairlife, LLC has been hit with a proposed class action filed by two consumers who say the company has fraudulently advertised and profited from the claim that its milk products are derived from cows that are treated with the highest degrees of care. Two federal lawsuits have now been filed following the explosive video showing the abuse of animals at one of Indiana's biggest agritourism operations. This material may not be published, broadcast, rewritten, or redistributed. Multiple federal lawsuits have been filed accusing Fairlife of abusing cows at an Indiana dairy farm, saying the company's claims that it treats animals humanely are fraudulent. This deceptive marketing hurts consumers, animals, and plant-based companies offering truly humane options. '. The lawsuits have accused the company of fraud for claiming their cows received 'extraordinary care. For privacy policy and ad & cookie policy information, visit our Privacy Policy pages. Coca-Cola has, at all times relevant to this lawsuit, including to this day, maintained control over Fairlife—including regulating animal welfare, “ensur[ing] [that the dairy farmers] uphold the highest standards of animal The operation supplies dairy to milk brand Fairlife, ... A class action lawsuit has been filed against the company. The lawsuit alleges deceptive marketing practices designed to “humane-wash” Fairlife’s products. The milk, which is ultra-filtered, is free of lactose and has a high amount of protein and calcium. Until December 2019, The Coca-Cola Co owned a 42.5% stake in Fa!rlife LLC. Early in June, the activist group Animal Recovery Mission released a video. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award. To update your payment information, visit our Member Center. Animal Recovery Mission subsequently released two more investigations showing similar animal abuse against mothers and their calves at other dairies associated with Fairlife and Select Milk Producers. Is free of lactose and has a high amount of protein and calcium re transported to.! 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